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Understand how SEO For WordPress Pages works



SEO for WordPress Pages
The first thing I should mention about WordPress pages is that they can now
have comments. This wasn’t always the case, but I guess WordPress caved in to
popular demand (of those that used pages for content when they should have
perhaps used posts!).
The way we are using WordPress pages (for legal pages), it’s unlikely you’ll
want to enable that option. We don’t particularly want people commenting on
our privacy policy or contact pages! However, if you do have a page that you
would like to enable comments on, this is where you do it on a page-by-page
basis (the Discussion box is located below the text editor). If you don’t see it,
check the screen options (top right of the Dashboard).
Fortunately, a lot of the SEO we control on pages (and posts), is supplied to us
by the Yoast WordPress SEO plugin. You’ll find a section created by this plugin
as you scroll down the page edit screen. It's typically located just under the text

There are 4 tabs across the top of this plugin. The first is the 'General' tab. This
shows a preview of what your listing is likely to look like in Google, with Title,
URL and Description.
Below the 'Snippet Preview:' there is a box labelled 'Focus Keyword'. I would
leave this empty and not use this feature of the plugin. When on-page SEO was
all about optimizing for a specific keyword phrase, this plugin helped to make
sure that phrase was found in all of the important parts of the page (title, header,
article, etc). This is a dangerous procedure these days, so I recommend you do
NOT use this plugin’s on-page optimisation features.
There are also boxes for an SEO Title and Meta Description. If you are unhappy
with the title WordPress created for you (possibly with the help of the Yoast
WordPress SEO plugin, as you’ll see later in the book), you can create your own
title that will be used when the page is rendered.
The Meta Description box allows you to create a unique Meta Description tag
for your page. If the page is one that you hope people will visit through the
search engines, then add a good description here; otherwise leave it blank and
Google will create a description for your page from its content.
The 'Page Analysis' tab of this plugin is used to help optimize the page around
your focus keyword. We aren’t using this, so ignore this tab altogether.



On the 'Advanced' tab, there are some really useful features:
At the top, you have the option of controlling search engine robot commands for
the page.
The 'Meta Robots Index:' dropdown box is set to allow spiders to index the
page by default. You can, however, set this to 'noindex' if it is a page you don’t
want the search engines to include in their search results.
I recommend you set all your legal pages to 'noindex'.
Under this box is the 'Meta Robots Follow:' from where you can specify
whether you want links on the page followed or nofollowed. I recommend you
leave this to follow for all pages, since we want links on the page to be followed
in order to help the site's indexing.
Next we have the 'Meta Robots Advanced:' options. You can set a few
preferences here. The only time you really need to change this from the default
of 'None', is when you don’t want a page archived in the search engines. Again,
I recommend this for all legal pages as this will prevent Google from retaining a
cached version of them.

Now we have the 'Include in HTML Sitemap:' option. Here we can specify
whether or not we want the page to appear in the sitemap that Yoast’s WordPress
SEO plugin creates. For legal pages, I would select 'Never include'. For
everything else, leave it at the default setting of 'Auto Detect'.
The next box allows you to specify a 'Canonical URL:' for the page. You
should not have to bother with this option as WordPress looks after it for us.
The '301 Redirect:' option allows you to enter a URL that this page should
automatically redirect to. That is, when someone loads the page, it redirects to
the URL you enter here. 301 redirects are typically used to notify the search
engines that a page or post has permanently moved to a new URL. For example,
if you had a page that had a lot of links pointing to it, but you wanted to move
that page to a new URL - for whatever reason - you could 301 the original to the
new, and all those links would still count to towards the ranking of the new page
URL.
On the 'Social' tab, you can enter a custom description for the page so that if
someone shares it on Facebook or Google+, this description will be used instead
of the default one.
OK, that’s the Yoast WordPress settings for WordPress pages. Let’s now look at
SEO on WordPress posts.




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